BOSS has officially unveiled its first co-designed collection with global icon David Beckham, marking a new era for the brand’s menswear direction. Set to launch on April 23, 2025, the BECKHAM x BOSS Spring/Summer collection combines refined tailoring with casual sophistication, drawing directly from Beckham’s personal style and attention to detail. The launch represents a pivotal moment in the label’s evolution, introducing a new signature cut and creative partnership designed to expand the reach of the BOSS brand.
MENSWEAR
The collaboration is the first of its kind for BOSS Menswear and is part of a multi-year strategic partnership with Beckham, who is deeply involved in every stage of the process. “It’s allowed me to really get into the detail of the pieces,” Beckham said in a statement, noting his desire to create looks that are both stylish and versatile. From crisp shirting to relaxed outerwear, the result is a collection that effortlessly bridges casual and formal wardrobes without losing its sense of identity.
The BECKHAM x BOSS collection captures what BOSS describes as its 24/7 mindset: dressing for every moment of the day. The lineup spans a full wardrobe, from elevated knitwear and soft jersey essentials to sharply tailored suits designed with a new, exclusive signature cut. Key pieces include structured denim in both light and dark washes, neutral-toned tailoring, and standout accessories like Chelsea boots, a leather holdall, and a classic baker boy cap.
“This collection marks a significant milestone in our long-term partnership with David and represents a unique moment in the history of our core brand,” said Daniel Grieder, CEO of HUGO BOSS. Emphasizing product quality and global appeal, Grieder framed the collaboration as central to BOSS’s strategy of offering wardrobe solutions for every occasion. The partnership aligns with BOSS’s renewed emphasis on design-led growth and reflects Beckham’s expanding presence as a style authority beyond the pitch.
The debut campaign was shot by renowned fashion photographer Lachlan Bailey, whose signature aesthetic brings the collection’s quiet sophistication into focus. The visuals were produced in collaboration with Team Laird agency. To support the global launch, BOSS will roll out a 360-degree marketing campaign featuring high-impact billboards in key locations such as Times Square and Piccadilly Circus, alongside pop-up installations and window displays across BOSS retail locations worldwide.
Designed to Endure
According to Marco Falcioni, SVP of Creative Direction at HUGO BOSS, Beckham was “deeply involved in all aspects of our collaboration,” bringing a level of precision and passion that shaped the final result. With sharp tailoring, premium materials, and versatile shapes, the collection reflects a sense of style that goes beyond the season.
The BECKHAM x BOSS Spring/Summer 2025 collection will launch globally on April 23. As the start of a multi-season partnership, the debut collection signals a lasting creative direction, aligning Beckham’s style sensibilities with BOSS’s design legacy.
