Versace has tapped pop star Sabrina Carpenter as the face of its latest La Vacanza campaign, revealing a summer fantasy anchored by poolside elegance and high-glamour edge. Photographed by Carlijn Jacobs, the campaign presents Carpenter in a series of stylized vignettes, from languid afternoon portraits to cinematic nightscapes. The Italian luxury house’s Tag Bowling mini and shoulder bags take center stage, reintroduced in metallic gold and a fresh minty turquoise, two new colorways that echo the energy of the season.
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Carpenter’s platinum-blonde hair, styled straight in homage to Donatella Versace’s signature look, pairs with icy-toned garments and glossy accessories. Set against sculptural interiors and luxury furniture, the visuals also nod to the design codes of Versace Home, reinforcing the House’s lifestyle vision. The campaign arrives just days after the official release of the La Vacanza 2025 collection, further positioning Carpenter as a new face of the brand’s identity.
In the accompanying press release, Carpenter speaks to her personal connection with the House: “That is what Versace means to me, amazing clothes which empower individuals to express themself in so many different ways.” The message resonates through the imagery, where the singer lounges poolside with sultry ease, offering a contemporary take on old Hollywood glamour. The short campaign film, marked by soft lighting and vintage tones, channels a dreamy cinematic feel reminiscent of Sofia Coppola’s storytelling style.
The campaign also reflects a wider transition within Versace itself. As the brand experiences a leadership shift, it continues to invest in youth-driven narratives and global cultural figures. Carpenter follows Dua Lipa, who fronted the La Vacanza campaign in 2023, reinforcing the House’s emphasis on strong, style-driven women with musical credibility.
Fresh off a sold-out European tour and Grammy wins, Carpenter arrives at a pivotal moment in her career. Known for her viral hit “Espresso,” she’s setto headline London’s Hyde Park this July alongside Beabadoobee, Clairo, and Olivia Dean. The Versace campaign marks another major milestone in her rapid ascent from Disney alum to global fashion force. It also reflects the brand’s commitment to casting talent whose influence extends beyond music, touching beauty, social media, and youth culture.
Versace’s La Vacanza 2025 campaign offers a summer vision that balances dreamlike aesthetics with present-day relevance. With radiant accessories and sunlit scenes, it becomes more than a seasonal launch, it captures the mood of modern fame, fashion, and the brand’s ongoing evolution.
