For Summer 2025, Saint Laurent Creative Director Anthony Vaccarello crafts a visual universe that thrives in quiet tension. Shot by Glen Luchford, the campaign unfolds in a series of cinematic vignettes staged in darkened interiors. Each frame draws the viewer into a space of stillness, where velvet, satin, and lacquered surfaces frame elongated limbs, deliberate posture, and the dramatic restraint of the garments themselves.
The casting includes Penelope Ternes, Anok Yai, Ella Mccutcheon, and Justino Gonzalez, each figure posed with the kind of poise that turns a glance or gesture into atmosphere. There are no crowds. No movement. Just velvet, lacquer, tailored wool, and bodies that know how to stay still. In these images, Saint Laurent does not perform for the camera. It simply waits for you to notice.
Across the series, the styling plays with contrasts: lace and lamé, structure and softness, sheen and matte. A yellow and red lace bodysuit reads provocative in cut, but controlled in posture. The use of jewel-toned backdrops and satin-draped furniture sharpens the color play, while creating a visual dialogue between texture and tone.
Vaccarello stages this campaign as if it were a series of stills from an unmade film, each subject caught between movement and stillness. Each photo places equal emphasis on what is worn and where it is worn.
Vaccarello’s direction and Luchford’s lens reject spectacle in favor of tone. The rooms suggest past events but offer no clues. Nothing feels improvised. Every fold, shadow, and shoe-less step appears deliberate, measured. The room becomes part of the casting, a character in the frame.
Saint Laurent Summer 2025 draws its tension from what remains unsaid. With set design that feels both private and cinematic, and with garments that reveal through restraint rather than excess, the campaign creates a world where texture replaces noise and posture replaces performance.
